About Vibe Caster
Hey. Hi. Hello.
My name is Sam and I’m your Professional Vibe Caster!
I’m a passionate brand strategist specializing in captivating visual identity systems that bring out the true essence of your brand's aesthetic.
Uh, that’s great but what the heck does that mean?
I make branding that’s cohesive, opulent, and FUNCTIONAL.
I believe in the power of striking aesthetics paired with a well-thought-out brand strategy.
Using data-driven insights, design thinking, and a sprinkle of rainbow magic, I work with you to position your business in a way that bewitches audiences, builds trust, and ultimately drives success.
My Background
In a saturated market where standing out is crucial, I believe a well-crafted visual identity is the key to enchanting your audience.
At Vibe Caster, I teach you to communicate your brand's story through powerful visual design, potent strategy, and handy organizational systems.
My journey into the world of design and branding started in 2015 when I graduated Cum Laude from Metropolitan State University of Denver.
My focus was on Techincal Communication and Media Production —with a double concentration in Video Production and Interactive Media. Because I’m just that level of overachieving nerd. (I’m a Virgo, after all.)
I also avidly keep up with industry trends (aka binging lots of Graphic Designer Youtube) and am a firm believer in continuous learning, having graduated RMMFI’s entrepreneurial accelerator. My instructor, Sydney Jackson-Clockston is a leader of Passion Over Perfection and was a huge inspiration when refining my consultancy.
My education in branding bloomed under the tutelage of Captolia Eaton of The Digital Witch. Her Brand Archetype quiz sparked a deep dive into the world of archetypal expression and I attribute my rich knowledge of brand archetypes to her programs.
My process begins with diving deep into your brand ethos, understanding your business goals, and immersing myself in your target audience's mindset. Through a collaborative approach, I work closely with witchy creatives, like you, to develop a visual identity system that captures their essence and resonates with their people.
Whether it's designing a sleek logo that captures the nature of your brand, crafting a comprehensive style guide that ensures consistency across all platforms, or creating stunning visual assets that leave a lasting impression, I am dedicated to helping you achieve your ultimate ✨aesthetic vision.✨
When Dreams Comes True, It’s Time to Dream Bigger
The mantra for my first year in business was, “2022 Dreams Come True.” And after my first $10K solo project and countless impactful branding sessions, I quickly realized I needed to dream BIGGER.
I want to ignite a willingness in you to dream bigger for yourself. To take up ample space. To own who you and your brand really are!
At the end of 2021, I took the plunge and quit my job as a graphic designer at a prestigious (albeit soul-sucking) Denver law firm.
When I left, I didn’t have a plan. But there was a deep, intuitive knowing that my creativity was needed somewhere else. Somewhere full of heart. Somewhere out of the box. Somewhere brilliant. Somewhere magical. 🔮
Little did I realize, I had to create this world for myself.
Equipt with a solid foundation in communication and a keen eye for aesthetics, I unlocked my true calling by helping businesses craft their unique visual identities.
And suddenly, Vibe Caster was born.
When I'm not immersed in the world of branding, you'll find me behind a cauldron. No, really!
My first business, TOIL + TRBL NANO-SOAPERY is the creative lab where I craft small-batch witchy soaps by cycles of the moon.
Vibe Caster Capabilities
By harnessing the power of cohesive strategy and captivating graphic design, we’ll create a holistic visual experience that leaves a lasting impression with your audience. Here’s a brief breakdown of the tools I use to provide you with comprehensive branding services.
Facilitated Brand Strategy
Discovery + Research
User Personas
Positioning
Marketing Campaigns
Product Design
Rebrand Development
Logo + ID Systems
Style Guides + Design Systems
Brand Messaging
Collateral, Print, + Packaging
Iconography
Website Design + Development
UX/UI
Information Architecture
Wire-framing
Prototyping
Online Design Systems
Taking a chance on myself was
the best decision I’ve ever made
If you’re seeking a dedicated brand implementation specialist, who understands the importance of opulent visuals and effective storytelling, I’d love to connect!
Please reach out to professionalvibecaster@gmail.com when you’re ready to “take a chance” on yourself (cue Abba) and make your vision a reality.
I would be honored to be a part of your branding journey.