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Helping Witches Hone
Their True Aesthetic

We Reignite Your Creative Spark
Through Design Strategy + Glamour Magic

Vibe Caster is an intentionally designed system to hone your style and enchant your branding.

Vibe Caster Services


An array of polished crystal gem mirrors float in darkness. The gems shine with rainbow light.

PRE-VIBE
Brand Discovery

PRE-VIBE is the Discovery Phase of Vibe Caster and the precursor to all design services.

Brand Discovery is like KonMari for your brand. We’ll define your dreams, refine your business position, and declutter all that does not “spark joy.”

PRE-VIBE provides you with a targeted brand reflection and audit of your product/service, your website, and your Instagram presence. We’ll uncover your inner vibe through guided brand consultation and design strategy.


PRE-VIBE
is a prerequisite program for RE-VIBE and MUTLI-CAST brand services.

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RE-VIBE
Visual Identity Design

RE-VIBE is our Visual Identity Design service that includes stylescapes, logo designs, and style guides.

We take the data from our in-depth discovery work (PRE-VIBE) to develop a brand universe that is vibrant, aesthetic, and FUNCTIONAL.

RE-VIBE is the Vibe Caster program that breathes life into your brand. It aligns your muse with their audience and revives your creation. RE-VIBE identity design amplifies your brand’s truest expression through applied design thinking and glamor magic.


PRE-VIBE
is an included service in our visual identity design program, RE-VIBE.

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MULTI-CAST
Website Design

The complete rebrand experience.

MULTI-CAST is our Website Design service that applies the visual identity system we create from RE-VIBE to your online presence.

MULTI-CAST begins with a competitive market analysis. We use this data alongside the discovery insights from PRE-VIBE to channel meaningful personas, site maps, and user journeys.

Then, we’ll structure a website that meets your business goals and your aesthetic.


PRE-VIBE and RE-VIBE
are included services in our website design program, MUTLI-CAST.

A close up of a polished gem ring. It is clear with rainbow light refracting from it's crystalline structure.

Your unique business deserves an equally enchanting visual identity. We look at every facet of your business so your brand reflects how magical you really are.

Together, we’ll hone your witchy brand aesthetic, voice, and tone to craft your most enchanting style.

Vibe Caster is a
Phase-Based Approach

We take a holistic perspective when it comes to branding. Each stage of Vibe Caster builds on itself as we move through the branding journey together.

Your brand is so much more than a logo, it’s an entire universe! We’ll delve deep into your brand’s inner cosmos in order to form your most authentic aesthetic.

A pyramid with three layers. The bottom reads, "Discover" the middle says, "Design" and the top of the pyramid says, "Deliver".

Branding Phases

01 Discover

The foundation of Vibe Caster is strategy and design thinking.

In the Discover Phase, we define your coordinates and determine where your business is and where you want to take it.

BEFORE we begin crafting the overall aesthetic, we’ll identify what your brand is, what it stands for, and how it speaks.

This is where we’ll align your mission with your muse.

02 Design

The Design Phase is where we apply glamour magic to your brand.

Now that we’re clear on your vision, we’ll crystalize your brand identity —YOUR VIBE— into tangible assets.

You’ll be presented with user personas, mood boards, and logo designs, all aimed at expressing your truest essence.

The Design Phase is where we’ll refine your vision into the final brand elements for delivery.

03 Deliver

The Deliver Phase is where you’ll receive your final assets.

This is commonly what people perceive as branding. They think all that a brand is is a logo, or a business card, or a website.

These are actually just your “deliverables.” It’s your brand’s final destination!

Strong deliverables can only be developed through intentional Discovery and iterative Design.

An upside down version of the pyramid diagram from before. It points downward and looks like it could topple.

It’s time to invert the pyramid, babe!

Often business owners start with the deliverables upon unstable ground…

When you design your brand out of necessity, your business begins in a state of survival. When we start with the Deliverables (a placeholder logo or temporary business card for example) our company is at risk of rebranding over, and over, and over again.

Printing new signs, updating your packaging design, or even changing your domain name can be costly.

Worse, it makes it difficult for your audience to find and stay with your brand as it grows if they can’t recognize you.

If you can’t settle on an aesthetic, it might be time to look at things in a new light...

PRE-VIBE

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Brand Discovery

PRE-VIBE provides the foundational tools necessary to casting your vibe.

This thorough analysis helps identify areas that might be holding back your growth.

During our guided strategy sessions, we’ll examine your brand values and tone of voice. Then, we’ll align your brand identity with your inner muse, so you can connect with your most authentic audience and effectively achieve your goals.

RE-VIBE

An array of polished crystal gem mirrors float in darkness. The gems shine with rainbow light.

Brand Discovery

PRE-VIBE provides the foundational tools necessary to casting your vibe.

This thorough analysis helps identify areas that might be holding back your growth.

During our guided strategy sessions, we’ll examine your brand values and tone of voice. Then, we’ll align your brand identity with your inner muse, so you can connect with your most authentic audience and effectively achieve your goals.

MULTI-CAST

A prismatic crystal orb floating in darkness. More witchy orbs gleam in the background.

Web Design

PRE-VIBE provides the foundational tools necessary to casting your vibe.

This thorough analysis helps identify areas that might be holding back your growth.

During our guided strategy sessions, we’ll examine your brand values and tone of voice. Then, we’ll align your brand identity with your inner muse, so you can connect with your most authentic audience and effectively achieve your goals.

Investment

PRE-VIBE

Brand Discovery

$1,110

2 Week Engagement

Most Popular

RE-VIBE

Visual Identity Design

$3,330

5 Week Engagement

MULTI-CAST

Brand + Web Design

$6,660

10 Week Engagement

Glamour Magic is a Form of Brand Consistency

Crafting a brand identity system is a comprehensive process that involves defining the “vibe” of your business. It’s the style and essence. It’s what sets you apart in a sea of sameness. It’s your reputation.

In a very literal sense, your “vibe” is your brand’s visual elements (like your logo, color palette, and typography) as well as your unique story and messaging.

Poorly defined brands, those that lack a proper “vibe”, are commonly forgotten.

The Impact of Consistent Branding

Data from 2021 Lucidpress Brand Consistency Report

“A business with consistent branding tends to experience up to 20% greater overall growth and 33% higher revenue compared to one that struggles with off-brand content.”
Lucidpress

  • We actually had no idea what we were doing when this started and working with [Sam] opened our eyes to a lot. I’m truly grateful for [her] patience and kindness in all of this while we stumble around and get our bearings. It’s clear how much thought [she] put into everything... and that means a lot.

    Lisa Martinez | Maestra, Black Mesa Remedios

  • Yesterday I was talking with my [partner] about our meetings and how I feel like I'm getting so much value... I can't even accurately express how grateful I feel...

    Rory Kennedy | Head Witch in Charge, That Witch Apothecary LLC

  • This was magical and so helpful for us to jump in and visualize our final touches! Thank you so much!

    Mary Taylor Valand | Founder, Electric Living LLC

  • When you’re extremely attached to a project, it quickly becomes challenging to focus on what is important because ALL of it feels important. Sam has helped tremendously with getting rid of the noise in my content and refocusing on what my brand, and I, truly value. Her keen understanding on the importance of cross-platform optimization and the many areas of coverage my brand focuses on, has helped me restrategize how to effectively execute all of it, without compromising quality or passion.

    Mandy “Spooks” Romo | Executive Producer, The Ghoulmates ™

  • I sincerely value the level of knowledge and artistry Sam brings to the table. She’s such a joy to work with and has incredible ideas that make me feel excited about my projects. Sam is the creative source I needed for my business to take things to the next level confidently.

    Ams DesMarteau | Founder, Dahlia Crypt Clay

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Ready to Vibe?