How to Start Castin’

Vibe Caster is About Alignment

Before we begin working together — before any contract is signed or money is exchanged — we’ll get crystal clear on your business needs first.

  • Start by booking a free consultation call where we’ll chat all about your business dreams and branding goals.

  • Our (TOTALLY FREE) 30-minute meeting will assess your pain points and reflect potential solutions for your brand journey.

  • If our objectives and timetables align, we’ll start castin’!

    You’ll receive a Vibe Caster project proposal and contract outlining our scope, timeline, and deliverables. —You’ll always receive clear expectations before needing to make any financial commitments.

Vibe Caster demystifies the design process. If you’ve ever felt “lost in the sauce” when it comes to your branding, you aren’t alone.

The foundation of Vibe Caster is built on the art of KonMari.

We’ll identify the aspects of your business that “spark joy” to reignite your passion. Then, we’ll discard the digital clutter holding you back from your vision. From there, we’ll craft a visual identity system that’s easy to follow and fully embodies your essence.

Your Brand Should Spark Joy, Never Stress.

  • We actually had no idea what we were doing when this started and working with [Sam] opened our eyes to a lot. I’m truly grateful for [her] patience and kindness in all of this while we stumble around and get our bearings. It’s clear how much thought [she] put into everything... and that means a lot.

    Lisa Martinez | Maestra, Black Mesa Remedios

  • This was magical and so helpful for us to jump in and visualize our final touches! Thank you so much!

    Mary Taylor Valand | Founder, Electric Living LLC

  • When you’re extremely attached to a project, it quickly becomes challenging to focus on what is important because ALL of it feels important. Sam has helped tremendously with getting rid of the noise in my content and refocusing on what my brand, and I, truly value. Her keen understanding on the importance of cross-platform optimization and the many areas of coverage my brand focuses on, has helped me restrategize how to effectively execute all of it, without compromising quality or passion.

    Mandy “Spooks” Romo | Executive Producer, The Ghoulmates ™

  • Yesterday I was talking with my [partner] about our meetings and how I feel like I'm getting so much value... I can't even accurately express how grateful I feel...

    Rory Kennedy | Head Witch in Charge, That Witch Apothecary LLC

  • I sincerely value the level of knowledge and artistry Sam brings to the table. She’s such a joy to work with and has incredible ideas that make me feel excited about my projects. Sam is the creative source I needed for my business to take things to the next level confidently.

    Ams DesMarteau | Founder, Dahlia Crypt Clay

Frequently Asked Qs

  • Vibe Caster welcomes entrepreneurs at any stage of their journey, whether you’re crystallizing a new business venture or polishing one that’s existed for many years. Our system is designed from the foundation up so you can confidently share your creations with the world!

    Here are signs that your fledgling brand is ready to reVIBE itself:

    -Lasting Legacy

    You’re celebrating an important anniversary or milestone for your business and are in a moment of growth and evolution.

    You’re ready to launch into the next stage of your brand and need an aesthetic with lasting impact and longevity. Something that conveys the ultimate legacy of your business. Something legit.

    -Standout Style

    You notice others adapting your style and now the vibe feels commonplace and dull. You’re one-of-a-kind and want an aesthetic as unique and vibey as you are!

    Your brand’s outgrown the style you started with and now you’re starting to feel existential. You seek a brand that stands for something meaningful. One that’s in alignment with your creative muse.

    -Shapeshifter Structures

    You notice you’re feeling boxed in by the rules you’ve set for your business aesthetic. Your business is multi-faceted but you’re having a hard time incorporating all the different styles you have into a unified expression.

    You desire room to comfortably play with your aesthetic but are worried about looking inconsistent. You’re a multi-dimensional being in need of multi-dimensional branding.

    Always remember to rebrand, not out of haste, but from a place of alignment with your truest essence. Vibe Caster will magnetize the magic you wish to conjure in the world only when you are ready.

  • A complete visual identity design project will take 5 weeks, approximately.

    The Discovery Phase is a 2-week engagement, where we’ll meet for consultancy calls twice a week for two consecutive weeks. The video calls are estimated to last 2 hours in duration each.

    After the Discovery Phase, we spend the next 3 weeks in close contact as we develop and revise your brand assets. This includes branding mood boards, logos, visual elements, and style guides.

    Web Development + Visual Identity projects are estimated to take 10 weeks from start to finish.

    Once your Visual Identity is defined, we apply it to the web! In the Web Development Phase we’ll craft meaningful user personas, map out your customer’s journey, and wire-frame your site.

    You can expect to launch a COMPLETE, sparkling new website within 2 months!

  • Yes! Vibe Caster is a collaborative exchange between client and consultant. You’ll have a firsthand say in the process as we give your brand identity form.

    Vibe Caster is broken into project phases where you are provided three (3) Rounds of Revisions per design phase. This means you’ll have an opportunity to provide feedback at each stage of design before we move on to the next one.

  • The final package price for our branding services will depend on your timeline and the scope of your project. Typically, Vibe Caster branding engagements can range anywhere from $6K (full scope) to $1500 (basic scope).

  • Yes! At Vibe Caster you’re not expected to purchase our offers in a single payment.

    We use a phase-based pricing model so that all of your invoices align with the work that’s been completed. You’ll be billed based on each finished phase of the project.

    We value accessibility at Vibe Caster and strive to create lasting, valuable offers at the best price possible. Are we still out of your price range? Contact Us about scholarship opportunities. We offer sliding scale options to select BIPOC and LGBTQIA+ businesses every quarter.

What if We Don’t Align?

That’s okay! Sometimes our businesses need more time to incubate before we’re ready to launch them into the world. Not all vibes are the same. Not all timetables coincide. No hard feelings!

The purpose of Vibe Caster is to help hone your aesthetic and reanimate the life of your brand.

That means providing tools and deliverables to empower your business… Or, pointing you in the direction of someone who can!

A lonely silhouette of a person in a vibrant magenta hallway. Bright neon light frames the magical being.

Time is our most valuable resource and the best way to honor it is by saying YES to opportunities you feel 100% on and NO to the ones that don’t fully align. The free 30-minute consultation is a painless way to determine if we’re on the same page before you make any financial commitments.